In the CHL, the top scorer of each team will wear a special helmet and jersey. Cramo has now become the official sponsor of this promotion, and will be an official partner of the league for at least the next three seasons.

Press Release

ZUG/HELSINKI - Cramo has come to an agreement with Infront Sports & Media, the exclusive media and marketing partner of the Champions Hockey League, to become an official partner of the league through to the end of the 2016/2017 season.

Cramo is a specialist in construction machinery, equipment rental and rental-related services, including the rental of modular space, operating since 1953. Headquartered in Helsinki, the company operates out of 360 depots and offices in 15 countries across Europe.

Exclusive exposure through Top Scorer branding

Cramo has secured the rights to exclusively brand the top scorer of each participating team’s helmet and jersey back throughout the competition. In addition, Cramo’s package includes branding on rink boards in all 161 games in TV camera view and full integration across all communication and promotional materials, including the website and streaming platform www.championshockeyleague.net.

An international sponsor line-up

Lasse Huuhka, Marketing Manager at Cramo Finland, commented: “We are very excited to become an Official Partner of the Champions Hockey League and associate our brand with the Top Scorers in Pan-European club ice hockey. To present the top-scoring players is fully in line with our ambition to become the role model for all rental services. In addition, the Champions Hockey League is an ideal platform to drive our products and services in current and prospective markets through a highly emotional and dynamic sports environment."

Bruno Marty, Infront’s Executive Director Winter Sports, added: “We welcome Cramo as new Official Partner of the Champions Hockey League. At the current stage, each brand in our sponsorship line-up originates from a different European market – underlining the universality of the platform. The Champions Hockey League provides Cramo with season-long exposure in their core Nordic market, as well as the opportunity to reach out effectively into other Pan-European target regions. Brand awareness will be enhanced through the exclusive branding of each team’s Top Scorer – given that this player achieves the greatest attention.”

For the complete press release at Infrontsports.com, click here.