NordicBet has become the official sports betting partner of the Champions Hockey League, and will present the statistics section of the website.
Press Release
ZUG, Switzerland - NordicBet has signed an agreement to become an Official Partner of the Champions Hockey League as of its launch in August 2014. Infront Sports & Media, the exclusive media and marketing partner of the CHL, secured the betting company in a partnership that runs until the end of the 2016/17 season.
NordicBet is an online betting company that offers high-quality gaming experiences in a safe and user-friendly environment. The sports betting offering is primarily focused on European top sports, paired with a unique coverage on lower division Nordic leagues.
As an Official Partner, NordicBet is guaranteed exclusivity in the sports betting category and presents the statistic section of the CHL on the official internet site. In addition, the package includes branding on perimeter boards across all 161 games in TV visible and non-TV visible areas and full integration across all communication and promotional materials, including the website and streaming platform www.championshockeyleague.net.
A dynamically growing partnership
Mikael Nilsson, Marketing Manager at NordicBet, commented: “The newly created Champions Hockey League is an ideal platform to promote our extensive online betting and gaming portfolio by reaching out to the enthusiastic ice hockey audience in our target markets across Europe and even beyond. We invite all fans to more actively engage with the Champions Hockey League through our sites and thereby add a personal element of suspense to the season as well as to each individual game.”
Martin Baumann, CEO of Champions Hockey League, added: “With NordicBet, the Champions Hockey League gains another partner with a strong affiliation and authentic connection to the sport of ice hockey. The CHL games will be a significant component of NordicBet’s gaming offer – whilst vice versa, the brand will build an integral element of the next three seasons.”
Bruno Marty, Infront’s Executive Director Winter Sports, stated: “As Official Partner, NordicBet will add significant value to the fans’ overall experience with the Champions Hockey League, by involving audiences not only in the arenas, but also online. At the same time, NordicBet will strongly benefit from the attention and focus that the newly launched competition will attract from fans all over Europe.”
About NordicBet
NordicBet was launched online in 2002 and was acquired by the Betsson Group in 2012 due to its successful sportsbook product. The brand target markets are primarily Northern Europe and the offering has a wide array of lower-league Nordic football and ice hockey as well as the world’s top competitions. NordicBet also recently signed a partnership with Finnish Ice Hockey powerhouse Jokerit entering the Kontinental Hockey League (KHL) as of the 14/15 season. The Malta-based group is owned by the holding company Betsson AB that is listed on NASDAQ OMX Nordic Mid Cap List (Bets B) in Stockholm.
Click here for the complete press release at Infront.com.