On Wednesday, the Champions Hockey League held its annual Club Information Meeting in Prague to prepare all teams for the upcoming season 2025/26 CHL Season.
In addition to a review of the past season with all its headline stories, CHL COO Monika Reinhard presented statistics on the CHL specific on-ice rules, discussed the successful integration of the new visual identity, and provided an update on media partnerships. She also spoke about the sustainability strategy that has been successfully introduced and its success stories.
Enrico Brunold and Katie Reynolds from Infront Sports & Media then provided insights into the work of the media and marketing partner of the CHL. In their presentation, they reviewed the highlights and challenges of the past season, presented a sustainability report and interesting figures from their digital review. They also provided exciting insights into their work with broadcasters and marketing operations.
"92% of fans are either very interested or somewhat interested to know more about Europe’s best ice hockey teams"Jamie Dos Anjos, Two Circles
Jamie Dos Anjos from Two Circles presented the results of the fan survey, in which 14,500 people participated in, to the club representatives and shareholders. He revealed the differences between fan bases and the reasons why they attend a CHL game, as well as the factors that influence their decisions. Dos Anjos also made recommendations regarding ticketing strategies for the upcoming 2025/26 CHL season and highlighted challenges that will be addressed in future.
Finally, Roger Gemperle, Chief Marketing Officer of ZSC Lions Zurich, gave exciting sporting and financial insights into the past season of the Swiss club that ended 2024/25 as CHL Champions. He also provided an open overview of their ticket sales strategy and implementation.